Friday, 21 May 2010
In the beginning, was the Logo
Endless tinkering with Gimp- a sort of free Photoshop- has led me to create the above logo for our oil.
It's the old crest of the Septinsular Republic, given a snazzy new colouring-in. The aim is (milking our 400-year-old Venetian-planted olive trees for all their worth) to market the oil as if it were an expensive Italian wine- think Chianti or Lacryma Christi bottles with their gilded heraldic crests.
Katie thinks it's too masculine, and sinister... what do you think? I suspect that, like wine, it's men rather than women that buy boutique olive oils.
Certainly, rival brands seem aggressively, even hyper-masculine: http://www.speironcompany.com/Text/lambda.html
I may have to accede to Katie's consistently better judgment. That said, it is a nice logo, though perhaps more for a Ruritanian statelet than a viable business.